AI-Generated ‘Brain Rot’ Videos: The New Creative Frontier

Let’s face it, the internet is buzzing with AI-generated “brain rot” videos that have captured the hearts (and minds) of younger users. Think wild mashups like a shark in sneakers or a ballerina with a cappuccino for a head. Intrigued yet? Well, you should be! These quirky clips are taking social media by storm, and there’s a startup behind this trend that’s making it all possible.

The Rise of OpenArt: Your One-Click Creative Partner

Founded by two former Google employees in 2022, OpenArt is that startup, racking up around 3 million monthly active users. What’s the fuss all about? They’ve rolled out a new “one-click story” feature that transforms a single sentence, script, or even a song into a one-minute animated video! It’s as simple as it sounds, and honestly, that’s the magic of it.

Imagine you’ve got a story just bubbling inside you. You type in a few words or throw in your favorite song, and voilà! You’ve got a video ready to go—whether it’s for TikTok fun or a more serious YouTube explainer. OpenArt is even eyeing this feature for advertising, and can you blame them?

Features That Make You Go Wow!

Here’s the deal: with One-Click Story, users can pick from three templates: Character Vlog, Music Video, or Explainer.

• Character Vlog: Upload an image and enter a prompt. If you include a song, OpenArt’s software will even align visuals with the song’s lyrics. Talk about a creative window!

• Editing Made Easy: Got a rough draft? No problem! Users can hop back into the storyboard editor to tweak prompts for a sharper final product.

• AI Power: With a toolbox featuring over 50 AI models like DALLE-3 and Stable Diffusion, you’ll have plenty of options to personalize your creation.

But let’s not forget: while this is a fantastic tool for stirring creativity, it raises some ethical eyebrows, especially when it comes to imitating other artists’ styles or risking copyright infringement.

Navigating the Legal Labyrinth

Ever heard the saying, “With great power comes great responsibility”? When creating these quirky videos, it’s easy to ignore the potential pitfalls. OpenArt’s Character Vlog feature can sometimes slip into a gray area, potentially infringing on beloved characters like Pikachu or Super Mario. Yikes!

To keep things on the right side of the law, OpenArt uses models that reject uploads of IP characters by default. But things can still slip through the cracks. In June, heavyweights like Disney and Universal even sued AI firm Midjourney over similar issues.

So here’s a heads-up: if your video winds up stepping on someone’s toes, social media platforms can pull it down, and if you’re deemed liable, you could be looking at a nasty legal battle.

OpenArt’s Commitment to Creative Integrity

Coco Mao, co-founder and CEO of OpenArt, assures users they’re cautious about IP infringement, but it’s a game they’re still figuring out. “We try to be cautious around the IP infringement. When you upload some IP characters, the models we use will reject them, and it’s not able to produce the IP character, but sometimes it slips.”

The silver lining? Mao mentioned that they’re open for chats with major IP holders to snag the necessary licensing for characters.

What Sets OpenArt Apart?

The team at OpenArt believes one of their strongest suits is character consistency. Unlike typical video models that present fragmented clips, OpenArt aims to keep visuals and narratives coherent. After all, if your characters don’t feel consistent, how can viewers immerse themselves in the story? Mao gets it—it’s all about that connection.

While they’re at it, their roadmap includes plans for creating videos featuring conversations between different characters and even launching a mobile app. Exciting times ahead!

Pricing and Plans

So, what’s it gonna cost you? OpenArt uses a credit-based system with plans starting at $14 per month for the most basic option, offering 4,000 credits to create up to four One-Click stories. Want more? There’s an advanced plan for $30 with a whopping 12,000 credits and an infinite plan for $56. It’s a reasonable investment for unleashing your creativity!

OpenArt has pocketed $5 million in funding, putting them on track for an impressive annual revenue of over $20 million. We’re keeping an eye on this one!

Conclusion

AI-generated videos might feel like a whimsical fad, but startups like OpenArt are pushing the boundaries of creativity and making art accessible to everyone. So, whether you’re a curious creator or someone who just loves watching quirky content, there’s a world of possibility awaiting you.

So, what’s your take on this new wave of creativity? Are you ready to dive into the bizarre world of AI-generated entertainment? Let’s chat!